Choosing a Digital Product Passport platform is an expensive decision to reverse. The QR code ends up printed on your labels, packaging and hangtags, your product data ends up in someone else's schema, and moving later means reprinting and re-entering both. It is worth an afternoon of comparison now.
We checked nine platforms on 24 August 2026 across five areas: price and free tier, what the free plan actually lets you do, GS1 Digital Link, getting your data back out, and the French coût environnemental filing. Every figure is dated, and where a claim could be tested from outside the product we tested it.
PassportCraft is one of the nine. A note on how that shaped the page, and how to tell us we got something wrong, is at the end.
How we tested
Most of this comes from pages the vendors publish themselves. Where a free plan existed, we signed up and tested the product.
Where a vendor advertises something and shows no working example, we say that. It is not the same as the feature being missing. We ran every test on ourselves too, and printed the results that go against us.
Prices and features change. Every claim here is dated 24 August 2026 and attributed to the vendor page it came from. If you are reading this months later, check the source before relying on it — including ours.
Who this comparison is for
This compares software you can sign up for and start using today, at a published price, without a sales call.
It leaves out the enterprise traceability platforms, because of how their DPP products are sold rather than who buys them. Each is a sales conversation with no published price and a contract that starts in the tens of thousands. Putting that next to a €29 subscription helps nobody. We collected no data on them, and nothing here is a comparison against them.
The self-serve set splits into two genuinely different purchases:
Platform-agnostic web tools — PassportCraft, DPP-Tool, ProductPasses, MyProductPassport, DPPilot. For a catalogue that lives in more than one place: wholesale, retail, marketplaces, your own site.
Shopify-first tools — DPPro and PicoNext sell through the Shopify App Store; Wetrack is a standalone platform with a Shopify importer. If your catalogue already lives in Shopify, that import is a real advantage none of the others offer. DPPro in particular is Shopify-only: every install and trial button on its own site points at its App Store listing.
Most roundups rank a $9 Shopify app against a platform-agnostic tool with an API, which tells you nothing. We have kept them apart.
Two more work differently again. PicoNext sells its own platform through a sales process, with every plan saying "Contact us", but publishes a self-serve Shopify app with its own free tier. Buyable, if you are on Shopify. OriginPass has not launched: its site plans a first version for Q4 2026, and its registration form asks for an access code because, in its words, it is "available only to invited testers". Prices are published; there is nothing to buy yet.
Price and free tier
| Platform | Free tier | Entry paid | Products at entry tier |
|---|---|---|---|
| ProductPasses | 5 (lifetime) | €9/mo | 100 |
| DPPro (Shopify) | 25 or "up to 10" † | $9/mo | 100 |
| DPP-Tool | 5 | €29/mo | 100 |
| MyProductPassport | 5 | €29/mo* | 50 |
| DPPilot | 3 (trial) ‡ | €29/mo | 25 |
| PassportCraft | 3 | €29/mo | 50 |
| Wetrack | 5 | €49/mo | 25 active |
| OriginPass | — | €79/mo (published) | not launched — see below |
* MyProductPassport publishes three different figures for this plan on its own site: €29 on the plan card, "From €31" in the comparison table on the same page, and "£29/mo" in the page title. We could not determine which is correct.
† DPPro's own pages disagree. Its pricing page and its Shopify listing both say the free tier is 25 passports; dppro.eu/en/compare says "up to 10 passports" and quotes "$29/month for unlimited" against a $79 Unlimited tier on the pricing page. Their compare page is stamped "Last updated: January 2026", which probably explains it — but it is the page a shopper lands on.
‡ DPPilot publishes no free tier. The word "free" does not appear on its pricing page. Inside the product there is a trial of 3 products, with no card required. We only know that because we signed up.
PassportCraft has a slightly smaller free tier than most here: three published passports against five almost everywhere else, and twenty-five on DPPro's Shopify listing. On free published passports, PassportCraft is last. Drafts are unlimited and unpublishing frees a slot immediately, so the three is a ceiling on what is live rather than on what you can build.
What you can actually do before you pay
Free-tier size is the number everyone compares. Capability is the number that decides whether you can get a real catalogue in and back out, and the two do not line up.
| On the free plan | PassportCraft | DPP-Tool | MyProductPassport | ProductPasses | DPPilot |
|---|---|---|---|---|---|
| Published passports | 3 | 5 | 5 | 5 | 3 (trial) |
| Bulk import | Yes, 10,000 rows | Pro, €79 | Professional, £79 | Studio, €29 | Yes |
| Machine-readable export | JSON-LD and CSV | PDF only | PDF only | JSON | CSV |
| API access | Test credentials | €79 — reads refused below it | £79 | No API at any tier | Not published |
| API contract readable without an account | Yes | Yes | No — the docs page serves a sign-in form | No API | No API |
| Connector for an AI assistant | Yes | No | No | No | No |
DPP-Tool's API will not let you read your own products unless you are on the €79 plan. PassportCraft issues test credentials on every plan, free included, because letting you evaluate the thing is not what PassportCraft is selling.
Connecting an AI assistant
None of the nine platforms publishes a connector that lets an AI assistant work on your passports. PassportCraft does — on every plan including the free one, listed in the official Model Context Protocol registry as com.passportcraft/dpp-mcp, so you can check it in one search rather than take anyone's word for it. The connector page has the setup.
You point Claude or ChatGPT at your own catalogue and ask it to draft passports, find what is missing before a deadline, or check what a category requires. The assistant you already pay for, working on your real data. It can read and draft; it cannot publish, and it is never given permission to file anything for you. Publishing a passport is a declaration you make to a regulator, and a person should be the one making it.
To be exact: none of the platforms compared here publishes one. At least one DPP vendor outside this comparison does, so this is a lead, not a first.
GS1 Digital Link: the claim almost nobody demonstrates
This is the row that matters most in two years' time, and where what vendors say diverges most from what you can check.
A passport is only useful if something other than your own website can read it. A retailer checking a shipment, a customs officer at the border, a recycler at end of life — none of them will integrate with your vendor's private system. GS1 Digital Link is the published standard that lets all of them resolve your passport from the barcode number GS1 already issued you, rather than from a private web address only one vendor understands.
It is also easy to test. Either a vendor can show you the standard address working, or they cannot.
| Platform | Claims it? | Can you see it work? |
|---|---|---|
| PassportCraft | Yes | Yes — the standard address returns the passport, and the companion file that tells other systems how our resolver behaves is published |
| DPP-Tool | Yes | Yes — the documented example resolves to a live passport, and roughly half of their published passports carry a barcode number. They publish no resolver description file |
| Wetrack | "GS1-compliant public URLs" | Partly — a standard address does return a live passport record and they document the address form, but publish nothing on how the resolver itself behaves |
| MyProductPassport | Yes, and sold as a paid-tier feature | No working example found. Their published demo passport uses an address on their own domain and carries no barcode number |
| DPPro | Yes — "on every plan" on their own site, though their Shopify listing also shows it as a Pro-tier feature | No working example or address found |
| OriginPass | Yes | Not checked — the product has not launched |
| ProductPasses | No — never claimed | The QR points at an address on their own domain. The barcode number is an optional field |
| DPPilot | No — never claimed | The QR points at an address on their own domain |
"Supports GS1 Digital Link" is a marketing line here far more often than a working feature. Six platforms advertise it. Two of them, PassportCraft and DPP-Tool, can show it working, and we checked both by opening their own published examples. Three advertise it with nothing you can open, and one of those charges extra.
ProductPasses and DPPilot never mention it at all. Their QR codes point at addresses on their own domains and they say so, which tells you exactly what you are buying. An honest "no" beats an advertised feature with nothing behind it.
One difference separates the two working implementations, and it only matters if you are planning years out: PassportCraft publishes a resolver description file at the standard location, which is how another system discovers what your addresses can do without asking you. DPP-Tool does not.
Before you print anything, ask any vendor for a working address and open it. Ten seconds, and it sorts the two groups above.
Check PassportCraft yourself
Open passportcraft.com/01/05701234000013 in a browser and you land on a real passport. That address is the GS1 standard form, built from a barcode number — nothing else needed.
If you want to check it properly, these two commands show the redirect and the companion file:
curl -sI "https://passportcraft.com/01/05701234000013"
# HTTP/2 307
# link: <...?linkType=linkset>; rel="linkset"
# access-control-allow-origin: *
curl -s -o /dev/null -w "%{http_code}\n" \
"https://passportcraft.com/.well-known/gs1resolver"
# 200Getting your data out
Lock-in here is not theoretical. The QR code is printed on the product.
| Platform | Machine-readable export | On which plan |
|---|---|---|
| ProductPasses | JSON, unconditional, survives cancellation | Every tier, including free |
| PassportCraft | JSON-LD and CSV, survives cancellation; every published passport dereferences at a public URL | Every tier, including free |
| DPP-Tool | Per-passport export on all plans; bulk CSV/JSON/XLSX from Pro | Pro (€79) for bulk export |
| MyProductPassport | Machine-readable JSON-LD is published on every passport; the REST API is separate | Professional (£79) for API access |
ProductPasses and PassportCraft both put export on every plan including the free one, surviving cancellation in both cases. ProductPasses campaigns on it ("your data is not a hostage") and the policy deserves the noise. PassportCraft covers two formats rather than one, and you can check it without being a customer: the machine-readable version of every published passport sits at a public address, the same one its GS1 records point at.
Look twice at the two platforms charging €79 before you can get your own data out.
Where the published pages disagree with themselves
Four platforms publish pages that contradict their own other pages. We mention it because you can check it in two minutes, and because a vendor who cannot keep two pricing pages straight has earned the same scrutiny on its compliance claims.
- MyProductPassport — €29, "From €31" and "£29/mo" for the same plan. The FAQ says bulk import is on all plans; the pricing table shows it on Professional and above.
- DPP-Tool — the plan table and the footnote on the same page disagree about seats (10 versus 100) and API rate limits (2,000 versus 5,000 per hour).
- ProductPasses — the free tier is "5 lifetime" on the pricing page and "5 active" on eight others. CSV bulk import is sold at €29 while the About page lists it under "Coming next".
- DPPro — "a free tier for up to 10 passports and $29/month for unlimited" on
dppro.eu/en/compare, against a 25-passport free tier and a $79 Unlimited tier on its pricing page and its Shopify listing. Their compare page is stamped "Last updated: January 2026", which probably explains it — but it is a page a shopper lands on.
The French coût environnemental filing
France's environmental cost display has been live since October 2025. It is a real filing with a government portal behind it, not a future deadline — we wrote up how the French scheme works and who it covers separately.
No platform in this comparison publishes support for it except PassportCraft. That includes DPP-Tool, a French company in Aubagne, and DPPilot, a French sole trader. MyProductPassport has a France page and a full French site, but it covers AGEC labelling informationally, with no capability claim.
What we can show you is the published capability and the API path for it. We are not publishing filing volumes or customer counts.
If France is your market, this row should decide your purchase. Check it against each vendor's own site rather than ours.
Where another tool will suit you better
You sell only on Shopify. PassportCraft does not yet have a Shopify app or e-commerce connectors. DPPro and PicoNext are in the App Store, Wetrack does one-click Shopify import on its free tier, and ProductPasses ships an embed that works on Shopify, Squarespace, Webflow and Wix. If your catalogue lives in one storefront, that convenience is worth more than anything we offer.
You want the cheapest possible way to publish a handful of passports. ProductPasses starts at €9 a month and DPPro's Shopify listing at $9, both below our €29. If you need five free passports rather than three, four of the platforms here beat us on that too.
What we did not test
- PicoNext — we did not evaluate it hands-on. Its own platform is sold through a sales process; its Shopify app is self-serve and publishes its own tiers.
- Wetrack — every Wetrack row here comes from its public pages, not from inside the product.
- Enterprise platforms — no data collected, and nothing here should be read as a comparison against them.
- Anything behind a signup. Several platforms may do more than their public pages show.
- Battery Annex XIII depth. MyProductPassport publishes the most detailed battery field list in this set (37 required fields), though it publishes no battery example. We did not verify our own published battery field list in this pass and are not claiming a win on this row. We ran that test on its own, against the nineteen items EU law makes public, in what a battery passport must contain — where our own column comes from reading our product from the inside and every competitor's comes from published pages, so the two are not measured the same way and that article says so.
Frequently Asked Questions
What is the best digital product passport software for a small brand?
There is no single best one, and any page answering without asking what you sell is guessing.
If your catalogue is entirely in Shopify, buy a Shopify-first tool — DPPro, PicoNext or Wetrack. If the only thing that matters is the lowest entry price, ProductPasses starts at €9 a month.
For everyone else, PassportCraft is the one to look at first, on four counts a buyer can verify. It loads a real catalogue on the free plan — 10,000 rows of bulk import where the others charge €29 to £79. It gives back JSON-LD and CSV on every tier. Its GS1 Digital Link resolver answers today, which only one other platform here can say. And it is the only platform in this comparison that publishes support for the French coût environnemental filing, or a connector — com.passportcraft/dpp-mcp — that lets Claude or ChatGPT work directly on your passports.
How much does digital product passport software cost?
Self-serve DPP platforms start between €9 and €29 per month for roughly 25 to 100 products, with free tiers of 3 to 25 passports. Above that, mid-market tools run €79 to €699 per month. These are far below the enterprise figures often quoted in this category, which describe supply-chain traceability platforms sold to large manufacturers rather than passport tools sold to brands.
Do I need GS1 Digital Link for a digital product passport?
Not to publish a passport today. It matters for what happens later: a QR code built on a GS1 Digital Link resolves through your own GTIN, so you can change platforms without reprinting labels. A QR code built on a vendor's internal slug cannot move. Since the code is physically printed on your product, this is a decision that is expensive to reverse.
Can I move my passports to another platform?
Two things decide it: whether you can get the data out, and whether the QR code already printed on your products can follow. On export, ProductPasses and PassportCraft give you a machine-readable file on every plan including the free one, and in both cases it survives cancellation; DPP-Tool charges €79 for bulk export and MyProductPassport £79 for API access. The printed code is the harder half: one built on a GS1 Digital Link resolves through your own GTIN and can be pointed at a new platform, while one built on a vendor's internal identifier cannot move without reprinting.
Sources, method, and a note on who wrote this
Who published this. PassportCraft publishes this comparison and sells one of the nine tools in it. What is above is a factual record of what we found when we checked, not an opinion about who is better. We have not tried to hide the conflict or to write around it: competitors beat us on several rows and those rows are printed, there is a full section on where PassportCraft is the wrong thing to buy, and every claim is built so you can settle it without us.
How it was checked. Figures came from pages the vendors publish themselves, on 24 and 25 August 2026, and from inside free accounts where one was offered. We registered under our own name with a real address, free plans only, no card, and nowhere whose terms bar competitors. No false identities, no disposable addresses. Where a claim could be tested from outside (a QR address, a documentation page, a published passport) we opened it, using only addresses the vendors publish themselves.
Rows drawn from inside a product are marked. Where we could not get in, the rows come from public pages and say so.
Keeping it current. Pricing and capabilities in this category change monthly, so we re-audit every vendor on this page from time to time, and whenever we are told something has moved. The review date near the top is the last time every claim here was verified against source.
If we got something wrong. If you work for one of these vendors and something here is inaccurate, out of date, or unfair, write to hello@passportcraft.com. We will re-check it and correct the page, and that includes corrections that go against us. Corrections are dated where we make them. We would rather be corrected than be wrong.
About the author
Irina Aguiar is a co-founder of PassportCraft, where she translates EU product-compliance law into practical guidance for small brands. Her work covers the Digital Product Passport across ESPR product groups — textiles, batteries, electronics, and furniture — alongside GS1 Digital Link data carriers, recyclability and substance-of-concern reporting, and the delegated-act timelines brands need to plan around. She focuses on turning dense regulatory text into checklists a founder can actually act on.
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